Archives for category: Marketing

I’ve been researching and digesting a ton of visual data recently, and have come to the conclusion that this is most definitely the way forward – for me at least.

My quest started with an article in the Chronicle of Philanthropy by Nicole Wallace: How visualizing data helps nonprofits get attention.

This was not the first time I had seen organizations use visuals to help explain their work, but was perhaps the first time I could see how it would be of benefit to the work I was doing.

From here I embarked on a visual data scavenger hunt researching how other nonprofits were using visuals to report, explain and share their work.  There is a lot of very thoughtful work out there!

826 Valencia’s 2010-2011 Annual Report was by far the most inspirational though! See for yourself 826 

“Marketing and development are one in the same”

Last Friday, Claire Axelrad, a member of Nonprofit Marketing and Fundraising Tips, a LinkedIn Group I am part of, wrote a piece about the importance of marketing and development need to work as a team.

Her posting, Please Stop the Madness in March (and any other time): Integrate Fundraising and Marketing , struck a chord, and is a problem I come across time and time again in my work as a leader in arts nonprofit.

What exactly is the problem?  Quite frankly, we are driving are constituents crazy with a multitude of mixed messaging.

I have always believed that development and marketing go hand in hand, and firmly agree that one cannot exist in a vacum and work independently from the other.  There are people out there however, who simply do not get this, which is insanity personified!

My recipe for integration:

CLARITY – ALIGNMENT – COMMUNICATION – PARTNERSHIP

Resources and articles: