Collective powerI just discovered a great fundraising blog, 101Fundraising: Crowdblog on Fundraising.

With that discovery, I just read an interesting article about the changing landscape of fundraising – Wake up to the new rules of fundraising.

Which led me to google new rules of fundraising, and I found this.

In short, the internet has changed the state of play, and we must all jump on board.

Three major changes to take note of:

  1. How folks make purchasing decisions has changed. We are buying based on trusted sources – recommendations from friends or by reading reviews of past customers we haven’t even met.
  2. Everyone is now a channel. Let them be your messenger!
  3. Donors have more social capital with their donors than you do. Use it wisely!