I just discovered a great fundraising blog, 101Fundraising: Crowdblog on Fundraising.
With that discovery, I just read an interesting article about the changing landscape of fundraising – Wake up to the new rules of fundraising.
Which led me to google new rules of fundraising, and I found this.
In short, the internet has changed the state of play, and we must all jump on board.
Three major changes to take note of:
- How folks make purchasing decisions has changed. We are buying based on trusted sources – recommendations from friends or by reading reviews of past customers we haven’t even met.
- Everyone is now a channel. Let them be your messenger!
- Donors have more social capital with their donors than you do. Use it wisely!
Claire Q. Shaw 